Central Florida Real Estate Blog

Campaign Election Signs vs. Open House Signs

Yes, this is somewhat of a rant.  OK, I take that back, it is a rant – not somewhat!  It appears that everywhere you turn there are political campaign signs popping up all over the place.  These are a blight on our landscape.  My senses are assaulted and I am forced to look at these everywhere I turn through election day. 

As if that’s not bad enough, now you’re getting all of those pre-recorded messages telling you how great the politician is; what they’ve done; and, of course, the vote for me crap.  Don’t you just love it!  Yeah, I’m sure as much as a stick in the eye.

Many of the local municipalities here have cracked down majorly on roadside signage, especially for those of Open Houses.  We have many that actually go around on the weekend and will pull Open House signs while you are trying to do one and then we wonder why no one or so few showed.  Yet, our roadsides are littered with campaign signage.  Why?  Because our politicians, legislators, lawmakers, whatever you wish to call them preclude these from the laws.  I guess that they feel this is there inalienable right.  They must be better than you and me.  Remember, they are serving the public’s interest – or are they really?  It’s not like they don’t have enough privileges. 

Yet, our signs get picked up and tossed away.  There is one municipality that is at least working with us and is allowing us to put our Open House signage out from Friday through Sunday.  It is only hoped that others will follow suit.  Our local Realtor® Board has sent proposals to many cities, but with very little response.  Yet, when election time comes around guess whose support they want? 

I think the Do Not Call list is great.  I detest getting these unwanted sales calls and do in fact file complaints on the DNC website at www.donotcall.gov.  But again, our politicians thought they should be precluded from this.  As a Realtor®, I can’t make calls to expired listings or FSBO’s without having a customer that is interested in their property.  I can’t play the old game of Dialing for Dollars. 

Yet, our trusted politicians thought well of themselves so much so that they excluded themselves from any Do Not Call rules and regulations.  I guess that they felt that their campaigning is a public service that will only enhance my life.  Not that it may be an intrusion of sorts at all. 

It must be great to be a politician, because it appears that we continually find in all types of legislation, items that either are beneficial to them and/or their campaign contributors.  It appears that even though we’ve elected them, we’ve become second class citizens.  I resent that fact!  How dare they?  I don’t know how we get around this except for possibly keeping a more watchful eye on our politicians and when they stray, simply vote someone else into office.  We really do need to send a message.

Till next time – Marc It Sold!

Pricing your property to sell involves more than just comparing it with other houses that have recently sold. The uniqueness of each property and its own values are based on location, condition, financing, amenities and other market factors.

Advertising can be very expensive, especially if you continue for a sustained period of time. Additionally, your Realtor can market your home utilizing avenues that are not available to you; including, but not limited to, the Multiple Listing Service.

When prospects inquire about your property and you are tempted to enter into a purchase agreement, how can you protect yourself from non-productive involvement? A Realtor should pre-qualify prospects bringing you Qualified Buyers.

Are you willing to admit Strangers to your home? Accepting unescorted strangers can play havoc with your family life. A Realtor using an Electronic Lockbox can identify the realtor who brought prospects into your home and when.

Selling your home can be a time-consuming assignment. You are literally married to the property and the inconvenience can be overwhelming. You have stay close to the property or you may miss the one buyer you're seeking.

Financing is very frequently the key to a successful housing transaction. Buyers without the right advice and information may not see their way clear to buy your home. Your Realtor is able to help your buyer structure the right financing to meet his objective and yours.

How do you solve prospect problems? Your best buyer may well be someone who already owns a home, and whose decision to buy another property is premised on selling their present one. Your Realtor can sometimes arrange interim financing or a guaranteed sales agreement executed on the existing property.

It is difficult to Negotiate your own position. A Realtor should be prepared to counsel both yourself and the potential buyer, so the differences can be bridged and a transaction successfully consummated.


Once you've agreed to sell, there's the matter of clearing title, obtaining financing, arranging insurance, working with lawyers and other agencies. You can avoid costly mistakes by relying on professionals who control and safeguard your housing investment. Use a Realtor®.

Until next time - MARC IT SOLD!

Last year, 13% of all homes sold went the For Sale By Owner (FSBO) route, according to the National Association of Realtor's 2005 Profile of Home Buyers and Sellers (www.realtor.org/Research.nsf/files/2005HBSonlineHighlights.pdf/$FILE/2005HBSonlineHighlights.pdf) That figure will show a drastic decline when the 2006 figures are published. FSBO's work great when we are in a seller's market - but that was so last year.

Most FSBO's go that route because they wish to save on the commission (nowadays I require a 7% commission). But I must admit that my marketing, as a realtor®, has also had to be altered. I have to offer a lot more to my clients. But that is for another story.

Studies have shown that you can get more in less time utilizing a Realtor®. A recent NAR Profile of Home Buyers & Sellers study showed that a realtor® can get 16% more for a typical For Sale By Owner home. Everything else being equal & you just do the math, why would anyone want to go the FSBO route, if you figure that they will average at least 9% (16 - 7) more utilizing a realtor®? I just don't understand the logic; but then again, I think that too many people do not look at the whole picture & just one little aspect of it. So, who's kidding whom?

Last year, you could put a sign in your yard & your home would sell within a reasonable amount of time. Nowadays, you need a proven marketing plan. And, utilizing a discount realtor®, who will typically just charge you a fee for putting your home in the local MLS (Multiple Listing Service) is not considered a ‘proven marketing plan', nor should you expect your home to sell too quickly.

Presently in the Greater Orlando area, there are over 16K homes for sale and that's just in two counties - Orange & Seminole. How can someone think that by just putting a sign in their yard that they are going to garner the attention necessary to sell their home with that much competition? And that does not even include a lot of the homes offered by new home builders that are not listed in the MLS.

A good marketing plan has many different aspects to it & includes advertising in different media. Even a realtor® who just puts a sign in the yard & places the listing in the MLS is not doing enough. You need to show Price & Value to sell a home these days. It's not difficult, but you have to prove it & not just once. Because for a home to sell, it must first be sold to the selling realtor® before it can be sold to the buyer.

Leaving this all aside, there are still many reasons not to go the FSBO route.

Until next time - MARC IT SOLD!